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Posted by / 04-Aug-2017 12:10

They’re certainly not the first app to offer a video platform, but as of now they’re the first of the massive dating apps to take on this particular beast.(Bumble did announce a plan to launch of disappearing, 10-second videos earlier this year, but thus far it hasn’t actually materialized.) While video has fast taken over the rest of the internet — and social media, in particular — dating apps have been slow to come on board.

But she now believes "We’re as good or better than any other dating app out there." They’ve now turned their attention, she says, to setting themselves apart from the competition and exciting their existing users.We’re not going to be for the 19-year-old college student. But if you’re 28 and you’re ready for a real relationship.Or you’re 42 and you’re divorced and you’re ready for a real relationship, then we are probably the place you go to." That’s why Match is highly focused on creating "features that allow you to create real connections," and Ginsberg is committed to pushing even further with video in the future.The feature is opt-in and users will not be matched with people they are already friends with, according to Facebook.Before dating, the social networking behemoth has expanded into numerous other features pioneered by other tech companies, ranging from job postings to payments and online food delivery.

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Although Facebook has positioned these endeavors as just adding utility for users, they've been part of a broader effort to get people spending as much time as possible on Facebook.

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