The Equity Bank’s Wings to Fly Programme in partnership with The Master Foundation, UKAid, USAID among others, sponsors over 4,000 students from high school to university in addition to offering them employment.Family Bank and the KCB Foundation also offers a similar scholarship to about 500 students.In February, Kenya Bankers Association (KBA) named Cooperative as the overall winner of the 2017 Sustainable Finance Catalyst Awards. The trio has, apart from funding environmental projects, taken an active role in dedicating part of their profits to funding programmes in the multiple sectors such as education, agriculture, entrepreneurship, health, environment and innovation.Corporates use such initiatives to hook up existing customers to their brands as well as win the hearts of new customers.“Our obligation is to carry out our business in a way which not only provides returns for our shareholders but also delivers good things for society: our clients, communities, and people,” Majang said.Away from the banking sector, firms in insurance, communication and investment are also increasing their expenditure on social programs.Safaricom Director Consumer Business, Sylvia Mulinge (left) and Standard Group Managing Director for Broadcast, Joe Munene celebrate the launch of the Blaze BYOB Tv Show Season 2 at Safaricom House.[Elvis Ogina.
“In conjunction with our implementing partners, we have restored sight for more than 10,000 children through corrective surgery since the inception of the programme,” says Manjang whose bank also runs projects in agriculture and sports.
This was increased to Sh272.8 million in 2015 and further to Sh315 million.
This translates to year-on-year increase of over a third.
Standard Chartered Bank invests about Sh90 million annually to sponsor Stanchart Marathon while additional Sh60 million is raised through partners.
The funds are directed to the bank’s flagship project of ‘Seeing is Believing’ that focuses on addressing avoidable blindness among children below 15 years.